McElroy is one of the most recognized brands in the pipe fusion and fintube industries.
It is important to communicate the brand and trademarks in a manner that is consistent,
professional and in accordance with McElroy's strategic marketing and brand direction.
Doing so strengthens McElroy's recognition and standing within the marketplace. In the
event someone produces communications or collateral on behalf of or with McElroy, it is
that person's responsibility to meet certain standards of excellence outlined and
communicated within this document.
In 1954, Art McElroy took the first steps in realizing his dream by starting a company in a small garage in Tulsa, Oklahoma. Today, McElroy not only designs, manufacturers and markets the industry's most complete line of fusion equipment — it also sets the worldwide standard for fintube machines. Furthermore, McElroy has an extensive history in design and has engineered a wide array of custom machines.
We are McElroy. In the past, McElroy has been expressed as McElroy Manufacturing or McElroy Manufacturing, Inc. Unless being used in a legal sense, refer to McElroy as a one-word proper noun: "McElroy."
Approved examples:
McElroy manufactures the MegaMc® 1600.
Steve Smith is an employee of McElroy.
Improper examples:
McElroy Manufacturing, Inc. manufactures the MegaMc® 1600.
Steve Smith is an employee of McElroy Manufacturing.
The primary color palette for McElroy consists of a specific green. All supporting colors work with "McElroy Green" to build brand recognition. McElroy colors appear in a variety of places, including most dominantly on the products themselves. For "McElroy Green" and supporting colors, a PANTONE® (coated and uncoated options), CMYK, RGB and web equivalent is provided. Utmost care and attention must be given to ensure precise, quality reproduction of color on all paper stocks, online media, trade show materials and more.
PANTONE 7733c
CMYK: 95, 11, 86, 28
RGB: 0, 112, 65
HEX: #007041
Federal Standard Paint Color: 595-14090
PANTONE 176-9c
CMYK: 68, 49, 54, 8
RGB: 95, 107, 108
HEX: #5F6B6C
PANTONE 116
CMYK: 0, 14, 100, 0
RGB: 255, 205, 0
HEX: #FFCD00
PANTONE 158c
CMYK: 0, 62, 95, 0
RGB: 232, 119, 34
HEX: #E87722
PANTONE 136c
CMYK: 2, 28, 87, 0
RGB: 255, 191, 63
HEX: #FFBF3F
A trademark conveys to the consuming public the source of a particular good or service. McElroy trademarks convey a product or service that is a premium piece of fusion or fintube equipment, or service relating to the equipment. Understandably, McElroy's trademarks are some of McElroy's most valuable assets. In any communication, the trademarked product should be identified with trademark marking or notice symbol.
In a text document, the first reference of a specific product on each page should include trademarking or a notice symbol written EXACTLY as shown above. Upon second and following references, marks are not needed.
McElroy's copyrighted works include print advertisements, brochures, catalogs, reference materials, photography, and other similar creative works. Always include a copyright notice whenever possible. A copyright notice includes the symbol "©" followed by the year and "McElroy Manufacturing, Inc." In advertisements, catalogs and other marketing materials, always use a legal line that references ownership of the trademarks by McElroy Manufacturing, Inc. A statement like the following should be used:
© 2018 McElroy Manufacturing, Inc. TracStar is a registered trademark of McElroy Manufacturing, Inc. Hornet is a trademark of McElroy Manufacturing, Inc. All Rights Reserved.
The McElroy logo is the single, most important piece of brand communication to audiences around the world. Different applications dictate different logo needs. Use the Style Guide to determine which logo is appropriate for various applications. Logos on hard goods may differ depending on the limitations of printing or etching on the product.
The primary typeface for all McElroy Fusion and Fintube communication materials is Futura PT — a contemporary sans-serif typeface. This typeface has been selected for its distinct visual character, weight variations and legibility. Applications include, but are not limited to brand service/product names, headlines, text, captions, promotional signage, stationery, forms and sub-brand logos. Italic versions are available and may be used for text emphasis only.
Every effort should be made to use Futura on printed marketing-based communications and collateral materials produced internally and by outside agencies or vendors.
If necessary Futura PT is available for purchase here.